Question: QUESTION FOUR Gap maps are made in three approaches: (1) determinant gap map; (2) attribute rating perceptual gap map; and (3) overall similarities perceptual gap
QUESTION FOUR Gap maps are made in three approaches: (1) determinant gap map; (2) attribute rating perceptual gap map; and (3) overall similarities perceptual gap map. Explain each of them and suggest which is the best approach that can be used to generate the next new product concept with examples. (25 marks)
his is Product planning management subject. Please answer it with the long answer with example. I need help on this question.
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