Question: Gary is looking for a new winter jacket. He has done his research and heading to the mall. As he walks through the mall a

Gary is looking for a new winter jacket. He has done his research and heading to the mall. As he walks through the mall a different store has a 50% off sale on winter jackets so he checks it out and finds a jacket he likes. What has influenced his final buying decision?

1. Situational factor

2. Ritual consumption

3. Culture

4. Self actualization motive

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