Question: Gatekeepers are important in the B 2 B buying process because they Multiple Choice act as a buffer between the buying center members and consumers

Gatekeepers are important in the B

2

B buying process because they

Multiple Choice

act as a buffer between the buying center members and consumers in the buying engineer costly capital equipment purchases by employing a wide range of financ

limit the number of vendors in a given buying process.

act as initiators in certain scenarios of the purchase decision process.

provide the organization with relevant expertise in particular purchase decisions

Gatekeepers are important in the B2B buying process because they Multiple

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