Question: General Electric ( GE ) uses a forecasting method in which the CEO, COO, CMO, and other top leaders estimate future sales. These numbers are

General Electric

(

)

uses a forecasting method in which the CEO, COO, CMO, and other top leaders estimate future sales. These numbers are then combined and averaged. GE is using

______.

.

the Delphi method

.

the executive judgment method

.

a sales force composite

.

regression analysis

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