Question: General Motors provides a positioning case study. How did former GM CEO Alfred Sloan summarize his positioning of GM cars in the 1 9 3

General Motors provides a positioning case study. How did former GM CEO Alfred
Sloan summarize his positioning of GM cars in the 1930 s?
Ask the person who owns one.
A car for every purse and purpose.
Economical cars for the masses.
Luxury cars for luxury buyers.
Any car the customer wants.
General Motors provides a positioning case study. How did former GM

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