Question: GiftBasket.com has successfully created a higher perceived value in the e - commerce industry, though it offers the same products at slightly higher prices than

GiftBasket.com has successfully created a higher perceived value in the e-commerce industry, though it offers the same products at slightly higher prices than the competitors. This has been mainly attributed to the companys easy-to-navigate website, simple return procedures, fast delivery, and cash on delivery option. Thus, the value driver for GiftBasket.com is its

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