Question: GiftBasket.com has successfully created a higher percelved value in the e-commerce industry, though it offers the same products at slightly higher prices than the competitors.

GiftBasket.com has successfully created a higher percelved value in the e-commerce industry, though it offers the same products at slightly higher prices than the competitors. This has been mainly attributed to the company's easy-to-navigate website, simple return procedures, fast dellvery, and cash on delivery option. Thus, the value driver for GiftBasket.com is its Multiple Choice lower value gap. superior customer service. economies of scale. avallability of complements

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