give answer for question:( need answer in few lines )

Keith and Eva simply looked at each other and, then each getting nothing from the other, stared at the floor looking for the answers that had so far eluded them both.

They had spent the last couple of months designing their new home in close consultation with their architect. Having toiled over all the designs, revisions, the necessary approvals and the issues their budgetary and time constraints threw up, they now wanted to select and engage a registered builder to start construction in the near future, someone they could trust and who would obviously build them their quality, new dream home.

As they began to scour the yellow pages and the internet, it dawned on them both they had no idea of what a quality builder would actually look like, let alone what they would do throughout construction process to ensure a quality home for both of them. After all, they had come to realise that the term 'quality' was not only a subjective word in itself; it was also hard to accurately measure in many cases. As they searched, they wondered if a quality builder meant a registered builder perhaps. Or was it a builder with insurance, satisfied customers or an extensive range of floor plans? It might even mean a builder who was onsite regularly inspecting the work and who was willing to re do any inferior work uncovered. Or was it someone who designed and built homes to some industry standard perhaps, or even someone who had the expertise to revise and change the plan along the way, as areas of improvement and innovation were identified?

Most of the advertisements they read tended to focus heavily on industry registration, numbers and years of experience. Some detailed expertise and experience, while other builders included glossy pictures of the houses they had built. Sadly, little of this helped either Keith or Eva in choosing someone. The solution they thought, would be to go through some new housing estates and talk directly with the builders and see if they could get a feel for the quality of their work.

Rolling up their house plans, they set off.

Questions:

1. Explain why 'quality' is such a subjective term and what the ramifications are of this to Keith and Eva's new house project.

2. What suggestions do you have on how this subjective interpretation might be removed, to enable the clear understanding of exactly what it is they are seeking from their builder?
3. What suggestions could you offer both Keith and Eva on what a quality builder might actually 'look' like?
4. Construct a simple and practical model of what quality could look like, to help Keith and Eva understand the concept and processes involved.
5. If you were advising both Keith and Eva, what indicative quality objectives and requirements could you suggest are included in the construction project plan, to form the basis for any subsequent performance measurement?