Question: Given all the changes in the branding strategy for Las Vegas and in view of the recent tragedy there, has the Vegas brand had a

Given all the changes in the branding strategy for Las Vegas and in view of the recent tragedy there, has the Vegas brand had a consistent meaning to consumers? Is this a benefit or a detriment to the city as it moves forward? Explain and provide specific examples.

Give examples of co-branding and ingredient branding practices in the hotel and restaurant industry. What are the advantages and disadvantages of these practices?

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