Question: Given all the changes in the branding strategy for Las Vegas gas over the years, has the Vegas brand had a consistent meaning to consumers?

Given all the changes in the branding strategy for Las Vegas
gas over the years, has the Vegas brand had a consistent
meaning to consumers? Is this a benefit or a detriment as
the city moves forward?
2. What is Las Vegas selling? What are visitors really buying?
AT
Discuss these questions in terms of the core benefit, actual
product, and augmented product levels
3. Will the most recent efforts by the LVCVA continue to
work? Why or why not?
4. What recommendations would you make to the managers?
at the LVCVA for Las Vegas's future?

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