Question: 1) Given all the changes in the branding strategy for Las Vegas over the years, has the Vegas brand had a consistent meaning to consumers?

1) Given all the changes in the branding strategy for Las Vegas over the years, has the Vegas brand had a consistent meaning to consumers? Is this a benefit or a detriment to the city as it moves forward?

2)Give examples of co-branding and ingredient branding in the hotel or restaurant industry. What are the advantages and/or disadvantages of these practices?

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