Given the following data from a Comparative Competitive Efforts page in the CIR:

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Mail $-$ Jill Bhavsar $-$

WHOLESALE SEGMENT

Your Company

Average

Industry Your Company

vs$.$ Ind. Avg.

Wholesale Price $($$ per pair$)$

$$43\mathrm{.}50$

$$53\mathrm{.}83$

$-19\mathrm{.}2\%$

S$/$Q Rating $(1$ to $10$ stars$)$

$4\mathrm{.}3$

$6\mathrm{.}3$

$-31\mathrm{.}7\%$

Model Availability

$400$

$300$

$+33\mathrm{.}3\%$

Brand Advertising $($$$000$s$)$

$12,000$

$14,350$

$-16\mathrm{.}4\%$

Rebate Offer $($$ per pair$)$

$0$

$3\mathrm{.}40$

$-100\mathrm{.}0\%$

Delivery Time $($weeks$)$

$3$ wks

$2\mathrm{.}8$ wks

$+7\mathrm{.}1\%$

Retailer Support $($$ per outlet$)$

$4,500$

$4,675$

$-3\mathrm{.}7\%$

Retail Outlets

$770$

$1,538$

$-49\mathrm{.}9\%$

Celebrity Appeal

$0$

$111$

$-100\mathrm{.}0\%$

Brand Reputation $($prior$-$year average$)$

$80$

$76$

$+5\mathrm{.}3\%$

Pairs Demanded

$2,365$

$2,413$

$-2\mathrm{.}0\%$

Gained$/$Lost $($due to stockouts$)$

$-7$

Pairs Sold $(000$s$)$

$2,358$

$2,413$

$-2\mathrm{.}3\%$

Market Share $(\%)$

$9\mathrm{.}8\%$

$10\mathrm{.}0\%$

$-0\mathrm{.}2$ pts

Based on the above data for your company, which of the following statements is false?

Your company's branded sales volume and market share in the Wholesale segment was positively impacted by your company's delivery time.

Your company had a small competitive disadvantage in expenditures for retailer support.

Your company's two biggest competitive advantages in the Wholesale Segment related to wholesale price and model availability.

Your company's percentage competitive advantages and disadvantages on the $10$ competitive factors affecting Wholesale sales and market share resulted in a net overall competitive disadvantage of a size that resulted in a below$-$average $9\mathrm{.}8\%$ market share.

Your company's branded sales volume and market share in the Wholesale segment was negatively impacted by your company's