Question: Given the following data from a Comparative Competitive Efforts page in the CIR: Your Industry Your Company UAV DRONE SEGMENT Company Average vs. Ind. Avg.

Given the following data from a Comparative Competitive Efforts page in the CIR: Your Industry Your Company UAV DRONE SEGMENT Company Average vs. Ind. Avg. Price (average direct sale $ per unit) $1,750 $1,327 +16.0% Discount to Online Retailers 5% 11.9% -58.0% P/Q Rating (1 to 10 stars) 5.8 4.4 +31.8% Brand Reputation 72 75 -4.0% Number of Models 2 2.926 -31.6% Online Retailers 18 26 -30.8% Website Displays ($000s) 1,600 1,657 -3.4% Search Engine Advertising ($000s) 1,100 2,104 -47.7% Retailer Recruitment ($ per unit) 180.00 128.07 +40.5% Warranty Period (days) 180 94 +91.5% Drone Unit Demand - Direct 29.3 37.9 -22.7% (000s) 3rd Party Retailers 5.0 11.1 -55.0% Total Demand 34.3 49.0 -30.0% Gained/Lost (due to stockouts-000s) +1.1 -0.2 UAV Drone Units Sold (000s) 35.4 48.8 -27.5% Market Share 10.3% 14.3% -4.0 pts Based on the above data for your company, which of the following statements is false? Your company gained sales of 1,100 drones due to stockouts by one or more rival companies. -30.0% Total Demand Gained/Lost (due to stockouts-000s) UAV Drone Units Sold (000s) Market Share 34.3 +1.1 35.4 10.3% 49.0 -0.2 48.8 14.3% -27.5% -4.0 pts Based on the above data for your company, which of the following statements is false? Your company gained sales of 1,100 drones due to stockouts by one or more rival companies. Your company's percentage competitive advantages and disadvantages on the 10 competitive factors affecting UAV drone sales and market share resulted in a net overall competitive disadvantage of a size that produced a below-average 10.3% market share. Your company's three biggest competitive advantages in the UAV drone segment related to your company's competitive effort for warranty period, P/Q rating, and retailer recruitment wholesale price and model availability. Your company's sales volume and market share in the UAV drone segment was negatively impacted by your company's competitive efforts for search engine advertising, discount to online retailers, and number of models. Your company's sales volume and market share in the UAV drone segment was positively impacted by your company's competitive effort for price

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