< Previous Question 1 Given the following data from a Comparative Competitive Efforts page in the CIR: Your Company vs. Ind. Avg. WHOLESALE SEGMENT Your Industry Company Average Wholesale Price ($ per pair) $59.50 $53.83 +10.5% S/Q Rating (1 to 10 stars) Model Availability 8.6 6.3 +36.5% 499 300 +66.5% Brand Advertising ($000s) 16,500 14,350 +15.0% Rebate Offer ($ per pair) 3.00 3.40 -11.8% Delivery Time (weeks) 4 wks 2.8 wks +42.9% Retailer Support ($ per outlet) 4,500 4,675 -3.7% Retail Outlets 2,272 1,538 +47.7% Celebrity Appeal 140 111 +26.1% Brand Reputation (prior-year average) 87 76 +14.5% Pairs Demanded 3,129 2,413 +29.7% Gained/Lost (due to stockouts) +32 0 Pairs Sold (000s) 3,161 2,413 +31.0% Market Share (%) 13.1% 10.0% +3.1 pts Nex Based on the above data for your company, which of the following statements is false? Your company had a very sizable S/Q-based competitive advantage of 36.5%, along with an even bigger percentage competitive advantage on number of retail outlets stocking and