Given the following data from a Comparative Competitive Efforts page in the CIR:

Industry

Average

$$53\mathrm{.}83$

$6\mathrm{.}3$

$300$

$14,350$

$3\mathrm{.}40$

$2\mathrm{.}8$ wks

$4,675$

$1,538$

$111$

$76$

$2,413$

$2,413$

$10\mathrm{.}0\%$

Based on the above data for your company, which of the following statements is false?

Your company's branded sales volume and market share in the Wholesale segment was positively impacted by your company's

delivery time.

Your company's two biggest competitive advantages in the Wholesale Segment related to wholesale price and model availability.

Your company's branded sales volume and market share in the Wholesale segment was negatively impacted by your company's

S$/$Q rating, brand advertising, celebrity appeal, and lack of a rebate offer.

Your company's percentage competitive advantages and disadvantages on the $10$ competitive factors affecting Wholesale sales

and market share resulted in a net overall competitive disadvantage of a size that resulted in a below$-$average $9\mathrm{.}8\%$ market

share.

Your company had a small competitive disadvantage in expenditures for retailer support.

WHOLESALE SEGMENT

Wholesale Price $($$ per pair$)$

S$/$Q Rating $(1$ to $10$ stars$)$

Model Availability

Brand Advertising $($$$000$s$)$

Rebate Offer $($$ per pair$)$

Delivery Time $($weeks$)$

Retailer Support $($$ per outlet$)$

Retail Outlets

Celebrity Appeal

Brand Reputation $($prior$-$year average$)$

Pairs Demanded

Gained$/$Lost $($due to stockouts$)$

Pairs Sold $(000$s$)$

Market Share $(\%)$

Your

Company

$$43\mathrm{.}50$

$4\mathrm{.}3$

$400$

$12,000$

$0$

$3$ wks

$4,500$

$770$

$0$

$80$

$2,365$

$-7$

$0$

$2,358$

$9\mathrm{.}8\%$

Your Company

vs$.$ Ind. Avg.

$-19\mathrm{.}2\%$

$-31\mathrm{.}7\%$

$+33\mathrm{.}3\%$

$-16\mathrm{.}4\%$

$-100\mathrm{.}0\%$

$+7\mathrm{.}1\%$

$-3\mathrm{.}7\%$

$-49\mathrm{.}9\%$

$-100\mathrm{.}0\%$

$+5\mathrm{.}3\%$

$-2\mathrm{.}0\%$

$-2\mathrm{.}3\%$

$-0\mathrm{.}2$ pts