Given the following data from a Comparative Competitive Efforts page in the CIR: Your Your Industry Company UAV DRONE SEGMENT Company Average vs. Ind. Avg. Price (average direct sales per unit) $450 $1,327 -28.4% Discount to Online Retailers 15% 11.9% +26.1% PO Rating (1 to 10 stars) 0.5 4.4 -88.7% Brand Reputation 80 75 +6.7% Number of Models 7 2.9 +141.4% Online Retailers 26 26 0.0% Website Displays (5000) 1,300 1.657 -21.5% Search Engine Advertising (S000s) 3,000 2.104 +42.6% Retailer Recruitment ( per unit) 66.23 128.07 -48.3% Warranty Period (days) 94 -4.3% Drone Unit Demand Direct 42.9 37.9 +13.2% (000) 3rd Party 15.1 11.1 +36.0% Retailers Total Demand 58.0 49.0 +18.4% Gained/Lost (due to stockouts-000s) +1.8 -0.2 UAV Drone Units Sold (000s) 59.8 48.8 +22.5% Market Share 17.4% 14.3% +3.1 pts 90 Based on the above data for your company, which of the following statements is false? Your company's sales volume and market share in the UAV drone segment were negatively impacted by your company's PIO rating and retailer recruitment expenditures. Your company had a very sizable search engine advertising-based competitive advantage. Your company's competitive advantages in the UAV drone segment had equally sized positive impacts in powering your company's market share to be 3.1 percentage points above the regional average. Your company's percentage competitive advantages and disadvantages on the 10 competitive factors affecting UAV drone sales and market share resulted in a net overall competitive advantage of a size sufficient to produce an above-average 17.4% market share. The number of drone models your company offered for sale resulted in your company's biggest percentage competitive advantage