Given the following data from a Comparative Competitive Efforts page in the CIR: Your Industry Your Company WHOLESALE SEGMENT Company Average vs. Ind. Avg. Wholesale Price ($ per pair) $74.50 $53.83 +38.4% S/Q Rating (1 to 10 stars) 9.9 6.3 +57.1% Model Availability 50 300 -83.3% Brand Advertising ($000s) 16,500 14,350 +15.0% Rebate Offer ($ per pair) 0.00 3.40 -100.0% Delivery Time (weeks) 1 wks 2.8 wks -64.3% Retailer Support ($ per outlet) 5,000 4,675 +7.0% Retail Outlets 3,282 1,538 +113.4% Celebrity Appeal 345 111 +210.8% Brand Reputation (prior-year average) 94 76 +23.7% Pairs Demanded 2,024 2,413 -16.1% Gained/Lost (due to stockouts) 0 0 Pairs Sold 7000s) 2,024 2,413 -16.1% Market Share (%) 8.4% 10.0% -1.6 pts Based on the above data for your company, which of the following statements is false? O Your company's percentage competitive advantages and disadvantages on the 10 competitive factors affecting Wholesale sales and market share resulted in a net overall competitive disadvantage of a size that resulted in a below-average 8.4% market share for your company. O Your company's branded sales volume and market share in the Wholesale segment were negatively impacted by your company's competitive effort in model availability and the lack of a rebate offer. O Your company's branded sales volume and market share in the Wholesale segment were positively impacted by your company's brand reputation, S/Q rating, and number of retail outlets. O Your company had three very sizable negative percentage competitive disadvantages in the Wholesale segment -- one of these related to delivery time. O Your company's biggest percentage competitive advantage in the Wholesale Segment related to celebrity appeal