50 Given the following data from a Comparative Competitive Efforts page in the CIR: Your Industry Your Company WHOLESALE SEGMENT Company Average vs. Ind. Avg. Wholesale Price ($ per pair $74 50 $53.83 +38 4% S/Q Rating (1 to 10 stars) 9.9 6.3 +57.1% Model Availability 300 83.3% Brand Advertising (5000s) 16 500 14,350 +15.0% Rebate Offer ($ per pair) 0.00 3.40 -100 0% Delivery Time (weeks) 1 wks 2.8 wks -64.3% Retailer Support ($ per outlet) 5.000 4,675 +7.0% Retail Outlets 3.282 1.538 +113.4% Celebrity Appeal 345 111 +210.8% Brand Reputation (prior-year average) 94 76 +23 7% Pairs Demanded 2.024 2.413 -16.1% Gained/Lost (due to stockouts) Pairs Sold (000s) 2.024 2,413 -16.1% Market Share (%) 9.496 100% 16 pts 0 OU 50 Given the following data from a Comparative Competitive Efforts page in the CIR: Your Industry Your Company WHOLESALE SEGMENT Company Average vs. Ind. Avg. Wholesale Price ($ per pair $74 50 $53.83 +38 4% S/Q Rating (1 to 10 stars) 9.9 6.3 +57.1% Model Availability 300 83.3% Brand Advertising (5000s) 16 500 14,350 +15.0% Rebate Offer ($ per pair) 0.00 3.40 -100 0% Delivery Time (weeks) 1 wks 2.8 wks -64.3% Retailer Support ($ per outlet) 5.000 4,675 +7.0% Retail Outlets 3.282 1.538 +113.4% Celebrity Appeal 345 111 +210.8% Brand Reputation (prior-year average) 94 76 +23 7% Pairs Demanded 2.024 2.413 -16.1% Gained/Lost (due to stockouts) Pairs Sold (000s) 2.024 2,413 -16.1% Market Share (%) 9.496 100% 16 pts 0 OU