Given the following data from a recent Comparative Competitive Efforts page in the CIR:

Industry

Average

$$250$

$5\mathrm{.}1$

$75$

$3\mathrm{.}1$

$35$

$68$

$2\mathrm{.}897$

$6\mathrm{.}92$

$1,929$

$1,764$

$4\mathrm{.}7$

$15\mathrm{.}9\%$

$69$

$279\mathrm{.}0$

$-0\mathrm{.}1$

$278\mathrm{.}9$

$14\mathrm{.}3\%$

Avg. Discount $=12\mathrm{.}4\%$

Avg. Value Index $=71$

Total Units $=58\mathrm{.}5$k

Based on the above data for your company, which of the following statements is false?

Your company's competitive advantages in the AC Camera segment had equally$-$sized positive impacts in powering your

company's market share to $4\mathrm{.}5$ percentage points above the regional average.

The number of weeks your company held sales promotions was your company's biggest percentage competitive advantage; your

second biggest percentage competitive advantage was the size of the percent discount offered to retailers during these weeks

Your company's sales volume and market share in the AC Camera segment were negatively impacted by your company's P$/$Q

rating, number of models, and warranty period.

Your company had a price$-$based competitive advantage and a website display$-$based competitive advantage.

Your company's percentage competitive advantages and disadvantages on the $10$ competitive factors affecting AC camera sales

and market share resulted in a net overall competitive advantage of a size sufficient to produce a market share that was $4\mathrm{.}5$

percentage points above the industry average.

$3$

Multi$-$Store Chains

Online Retailers

Local Retailers

Retailer Support $($S per unit$)$

Advertising Budget $($$$000$s$)$

Website Displays $($$$000$s$)$

Sales Promotions $-$ Weeks

Discount

Warranty Period $($days$)$

Demand for ACC Units $(000$s$)$

Gained $/$Lost $($due to stockouts$)$

AC Camera Units Sold $(000$s$)$

Market Share

Special AC Camera Contracts

Discount Offer

Value Index

Special Contract Units Sold $(000$s$)$

AC CAMERA SEGMENT

Price $($Average Wholesale Price S per unit$)$

P$/$Q Rating $(1$ to $10$ stars$)$

Brand Reputation

Number of Models

Retail Outlets

Your

Company

$$236$

$4\mathrm{.}4$

$80$

$36$

$66$

$2,900$

$7\mathrm{.}52$

$1,900$

$2,150$

$16$

$20\mathrm{.}0$

$60$

$365\mathrm{.}9$

$+1\mathrm{.}9$

$367\mathrm{.}8$

$18\mathrm{.}8\%$

$25\mathrm{.}0\%$

$75$

$36\mathrm{.}6$

Your Company

vs$.$ Ind. Avg.

$-5\mathrm{.}6\%$

$-13\mathrm{.}7\%$

$+6\mathrm{.}7\%$

$-3\mathrm{.}2\%$

$+2\mathrm{.}9\%$

$-2\mathrm{.}9\%$

$0\mathrm{.}0\%$

$+8\mathrm{.}7\%$

$-1\mathrm{.}5\%$

$+21\mathrm{.}9\%$

$+240\mathrm{.}4\%$

$+25\mathrm{.}8\%$

$-13\mathrm{.}0\%$

$+31\mathrm{.}1\%$

$+31\mathrm{.}9\%$

$+4\mathrm{.}5$ pts