Question: Given the following data from a recent Comparative Competitive Efforts page in the CIR: Industry Your Company Your Compan $ 2 3 5 5 .
Given the following data from a recent Comparative Competitive Efforts page in the CIR: Industry Your Company Your Compan $ AC CAMERA SEGMENT Price Average Wholesale Price $ per unit PQ Rating to stars Brand Reputation Number of Models Retail Outlets yAverage vs Ind. Av $ MultiStore Chains Online Retailers Local Retailers Retailer Support $ per unit Advertising Budget $s Website Displays $s Sales Promotions Weeks Discount Warranty Period days Demand for ACC Units s Gained Lost due to stockouts AC Camera Units Sold s Market Share Special AC Camera Contracts Discount Offer Value Index Special Contract Units Sold s pts Avg. Discount Avg. Value Index Total Units k Based on the above data for your company, which of the following statements is false? Your company gained sales of AC Cameras due to stockouts by one or more rival companies. Your company had relatively small competitive disadvantages on three competitive factors brand reputation, number of models, and PQ rating Your company's pricebased competitive advantage helped offset some of the negative impacts associated with your company's nine competitive disadvantages. Your company had a net overall competitive disadvantage of a size sufficient to produce a market share that was percentage points below the industry average. Your company's competitive disadvantages in the AC camera segment would have greatly boosted your company's Value Index and made your camera brand highly attractive to chain retailers had your company's management team elected to compete for special contracts.
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