Given the following data from a recent Comparative Competitive Efforts page in the CIR: Your Industry Your Company INTERNET SEGMENT Company Average vs. Ind. Avg. Retail Price ($ per pair) $66.00 $76.28 -13.0% Search Engine Advertising ($000s) 6,000 6,225 -3.6% Free Shipping No None Same S/Q Rating 6.3 6.3 0.0% Model Availability 300 300 0.0% Brand Advertising 13,000 14,350 -9.4% Celebrity Appeal 70 111 -36.9% Brand Reputation 70 76 -7.9% Online Orders (000s) 539 538 +0.2% Pairs Sold (000s) 539 538 +0.2% Market Share (%) 10.0% 10.0% 0.0% Based on the above data for your company, which of the following statements is false? Copyright by Glo-Bus Software, Inc. Copying, distributing, or 3rd party website posting isexpressly prohibited and constitutes copyright violation. Your company had a price-based competitive disadvantage of 13.0%. O Your company's percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share essentially offset each other, thus producing an "average" overall competitive effort and "average" sales and market share outcomes. O Your company's branded sales volume and market share in the Internet segment was unaffected by your company's S/Q rating and model availability, which were both "average." Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's brand reputation. O Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's low celebrity appeal rating