Question: Globalisation has created a new and dynamic relationship between the global and the local. Based on your work during Block 2, how would you advise

Globalisation has created a new and dynamic relationship between the global and the local. Based on your work during Block 2, how would you advise IKEA to balance these two competing perspectives as it continues to pursue its global expansion strategy? (900 words )

note: please no plagarism and write 900 words only

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