Question: Go to the case study(will post the case study below) to view the data on where beds are being manufactured now. How many can be
Go to the case study(will post the case study below) to view the data on where beds are being manufactured now. How many can be produced within a normal month? What did you learn from the previous weeks' work for the direction of where the beds should be manufactured?
As you develop your operations strategy, be creative. There is no wrong answer; however, you must be able to explain your direction. You can even propose an extension to the overall timeline if you believe that is in E-MAGINE's best interest.
Next, you will write the section, Operations Plan(will post the section information below), The template outlines what you should cover in the section.
Case Study to review:




The section that needs to be completed will be below:
Operations Plan
Identify how the new beds will be manufactured and shipped. Is there a proposed manufacturing facility? What size footprint is necessary to accommodate the volume planned for production? Remember the Mexico location and its limitations. Will the labor force work a single shift or is there a plan to work multiple shifts or schedule weekend teams, as well? Inventory controls to manage minimum on-hand inventory levels should be considered. Will you use any of the refurbished parts? Will the workforce manufacture the entire product, if not what part is manufactured outside the facility and therefore NOT under direct control? Do you want to have the beds put together in Brazil? Just-in-time operations must be described to ensure the products manufactured outside the facility arrive in time to be used in the development of the product. Too much inventory and there is a risk of tying up operating capital. Too little inventory and the ability to deliver the proper number of beds for the order may be delayed which translates into lost sales. Either occurrence can expose the business to undue monetary pressure.
Established: 2001 - Employees: 3,030 Company Type: Biomedical Engineering - Industry: Health Care Mission E-MAGINE Biomedical mission is to produce and continually develop high-end quality healthcare products at a while fostering a climate where adaptive and advanced technologies can thrive. We will always strive to service our customer with the utmost integrity. Vision E-MAGINE Biomedical vision to be the premier healthcare product manufacturer. We dedicate ourselves to be the supplier of choice. Statement of Quality Quality is a sample of life, means of survival, and growth at E-MAGINE Biomedical. E-MAGINE prides itself on the fact that it has no quality assurance department. All employees are responsible for the quality of the product that is designed and produced. All employees are empowered to have input in design and manufacturing of each unit and have the authority to stop production if something is not correct. Aid Caregivers Across Care Settings Technology Smart Devices Decision Analytics Streamline Communication Primary Acute Home Ease of Use Size Integration Opitimze effecienticies Products - Hospital Beds - \#1 selling rotating pivot bed - httos://voutube/5Ffa0ukRIRI - Long-Term Care Beds - Electric Wheelchairs - Clinical Workflow Solutions Services/Solutions - Beds - Remote customer services and maintenance 24/7 - White glove installation - Customized consulting services - Health Care \& IT Professionals - Electric Wheelchairs - Customization of patient needs - Remote customer service and maintenance 24/7 White glove delivery and orientation to chair Health Care professional for long term use - Clinical Workflow Solutions Customized consulting services - Health Care \& IT Professionals - Remote customer services and maintenance 24/7 - Employee and staff training Current Operations - United States - Memphis, TN plant is LEED - Canada - Mexico Key Competitors 1. Hill-Rom 2. Stryker 3. Invacare 4. Medline Customer Segments: 1. 15% Segment - surgical centers 2. 15% Segment - nursing homes 3. 30% Segment - in home use 4. 40% Segment-traditional hospitals Milestones: - Founded: January 2001 - Launched Product: October 2001 - Team Expansion: April 2002 - Sold 2M Units: Q4 2004 Key Metrics - $87,570,000 ACR 2020 - 11% net profit recorded 2020 - $51.10 Cost Per Acquisition - 7.3% Churn Customer Reviews Below is a 1-poge sampling of the customer reviews for the #1 selling bed. These reviews were strotegically chosen as they cover all the customer segments and have the trending strengths and weaknesses. These beds were a godsend. We needed another shipment right swsy and it delivered within three days of ordering it. The idea that my patients can lay on a bed that raises their head and feet and help them get out of the bed when I'm not right there or I can't lift them, huge help! We love these beds at our nursing home. I sugfest that snother person help ss these beds are s little hesvy to move around, they are sturdy which is important but not easy to move. I ordered a hospital bed for my husband who is bedridden and dying of pulmonsry fibrocis. We were in desperate need, so I bought one from this company which advertises its speed to the customer. The truck arrived on August 6 and the driver told me he had 3 boxes for me. But he only dropped off 2 . One box contained the rails and the other contained only a footboard, 4 casters, and half of the springs. I immedistely placed a phone call and talked to someone there and she tried to get a hold of the warehouse. She then said she'd call me "right back". It never happened. Giving up I called on Monday (August 10) and resched Kate who started a "quality". She gave me an investigation number and then told me that somebody would call me within 48 hours. I never received any phone call or email I called todsy (August 12) and reached Nathsn who told me that "Tim" would be calling me today. It's been hours and nothing. It's now been a week since this started, and it appears that this company is stealing my money in exchange for a useless harf of a bed. On Monday, when I was given a quality investigation number, I should have been shipped a bed, 20 I could send the "haif bed" back. This is crazy. I bought this bed for my mom. I looked for other hospital beds before I decided to buy this one. The main reason for this one is it can help her get out of it. My only complaint is it's heavy, 4 people to carry. The seller has given very detailed instructions beforehand on how to move it and now I understand why. My experience, as a nurse, so far with the customer service has been great. We had some beds that wouldn't stop ringing the nurse's station, even though the potients were still in them. I called and within moments customer service had identified and fixed the problem. I was neglected to be told that the bed was going to come in many different packages. I ordered a bed for my mother which was supposed to arrive with all the parts on July 14th so it could be installed. That did not happen. On July 12 th "soft bed rails" came without a kit to install them to the bed frame. It was simply not in the box. I notified the compsny immediately. It was explained to me by Tom who is supposed to be the hesd of customer service that iT IS NOT THEIR FAULT THAT IT DIDNT COME IN THE BOX. The problem is that after 2 weeks, my extremely ill mother and bed bound mother with a broken leg still cannot use this bed at all or be put into the bed safely because I cannot install the side rails because they refuse to send the parts needed. This is absolute torture for my mother who is suffering from a stroke, dementia, and a fracture, not to mention myself and the aides that are trying to help her strugging because we cannot move her on regular bed which is why I bought the hospital bed to begin with. 8
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