Within your favorite browser, search for CEO blogs, index of corporate blogs, index of CEO blogs, and similar phrases. You will likely end up at CEO.com and at other sites that may list the top ten or so most popular corporate blogs (e.g., Whole Foods, Caterpillar, Coca-Cola, Walmart, and Allstate). You can also find blogs penned by chief executives. Select a corporate or CEO blog you find interesting, browse the posts, and read some of the content. Furthermore, note how many of the points the blog makes match the guidelines in this book.

Write an informational memo summarizing your observations about the business blog, its style, the subjects covered, and so forth.

Answer rating: 100% (QA)

An effective and attractive corporate blog drive immense traffic to the website of any brand This he... View the full answer