Question: Go to the simulation. Run Challenge 4 . The Batching strategy is assumed and dining duration is fixed, so use the slider and buttons to
Go to the simulation. Run Challenge
The Batching strategy is assumed and dining duration is fixed, so use the slider and buttons to change the mix of advertising approaches and expenditures.
Try several different combinations of advertising approaches and expenditures.
Review and compare the results.
Prompt
Respond to the following prompts by posting your answers in the Discussion forum.
Which advertisingexpenditure strategy seems to increase demand the most? Why? Does it also increase profitability?
What worked best to reduce demand variability? Why? By how much?
What are the difficulties in balancing advertising versus operations efficiency?Go to the simulation. Run Challenge
The Batching strategy is assumed and dining duration is fixed, so use the slider and buttons to change the mix of advertising approaches and expenditures.
Try several different combinations of advertising approaches and expenditures.
Review and compare the results.
Prompt
Respond to the following prompts by posting your answers in the Discussion forum.
Which advertisingexpenditure strategy seems to increase demand the most? Why? Does it also increase profitability?
What worked best to reduce demand variability? Why? By how much?
What are the difficulties in balancing advertising versus operations efficiency?
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