Question: Goeff used to work for a large, well - known retailer. He left that company to work for a much smaller company, and in doing

Goeff used to work for a large, well

-

known retailer. He left that company to work for a much smaller company, and in doing so

,

he discovered that the channel functions were handled very differently in the smaller firm. Looking back at his experience, he noticed that larger firms

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