GoNative Pty$.$ Ltd$.$ is based in Melbourne, Victoria. The business was established in $2015$ to cater

for the demand for Australian native food products. The company manufactures and retails a

range of certified, organic, Australian native foods.

Currently, the business is selling its products through several small supermarkets and health food

stores throughout Australia. The company also has a basic website that includes only four pages:

Page $2$ Kaplan Business School Assessment Outline

home, about us$,$ products and contact details. The company launched this simple website just

after opening, but there has been very little traffic to the site except during Christmas and

Mother$$s Day. This is because of poor design, a limited shopping cart and no call to action or

active social media networks.

The company$$s overall business objectives for the next three years are to increase sales, create

brand awareness and develop a broader product range. The company$$s target market are

customers aged between $35$ and $60$ years old, who are looking for Australian organic gourmet

foods.

As a contracted IT Project Manager $($Subject Matter Expert in IT solutions for business problems$),$

you have been asked by the Operations Manager to propose an IT solution, which will be a

critical part of the company$$s strategy. You will be managing the project and reporting to the

project sponsors $($CEO and Operations Manager$)$ and informing project team members of the

project$$s progress after the business case is approved.