"Google Bans Financial Products That May Do More Harm Than Good"Google's company motto is well known: "Do the right thing." In the ongoing discussion about what that means, the search engine has taken a new step and banned advertising by payday loan companies from its sponsored search results. Although the companies still might appear in the list of organic results, they will no longer appear in the prized positions at the top and side of the page.For Google's purposes, the definition of payday loan companies refer to those lenders that demand repayment of the loan within 60days and that charge annual percentage rates that exceed 36 percent. Many policymak-ers have expressed concerns about the prac-tices of such companies, which tend to target consumers who have low or unstable sources of income and relatively poor credit ratings. When faced with an emergency that they can-not pay for, consumers often might search for solutions onlinewhere they are likely to find promises from the loan companies that offer ready access to funds. The "slick" advertising highlights the ease of the loan process but rarely makes the extremely high interest rates and demanding repayment timelines suffi-ciently transparent. 4.1bills, wind up entering into a debt cycle in which a loan for a few hundred dollars ulti-mately winds up costing them thousands, through compounded interest and penalties. In its attempt to protect its users from such "deceptive or harmful financial products," Google has placed unethical payday lenders in the same category as tobacco and gun sell-ers, which Google also bans from sponsored advertising on its site.In turn, some of the most vulnerable con-sumers, who struggle to pay their regular who whipped up a batch of salad dressing to give as holiday gifts one year. When he and a friend decided to check with a local grocer to see if it would be interested in the product, they found they could sell 10,000 bottles in two weeks. Thus Newman's Own Foundation, the nonprofit organization, grew quickly; today, dozens of products with the Newman's Own and Newman's Own Organic brands are sold in countries around the world, from coffee to popcorn to dog food. Profits from Newman's Ownmore than $430 million since Some loan industry representatives claim the ban is too widespread, such that it re-stricts not just unethical lenders but also legit-imate businesses that provide credit to people who would be unable to obtain a traditional bank loan. Furthermore, the ban might be considered a form of censorship, especially considering that payday loans are legal and do not involve the direct health threats that are associated with the other types of banned advertisers.But a report by the Pew Charitable Trusts also reveals that payday loans obtained online, which account for about one-third of the mar-ket, often charge even higher interest rates than the loans that consumers receive in the physical store locations. One estimate indi-cates that the annual percentage rates exceed 300 percent in many cases. Consumer advo-cates thus have called for other search engines to ban the advertisements as well, even as they pressure regulatory bodies to impose more lim-its on the kinds of advertising that the payday loan companies can spread"

1. summarize the case and define clearly the main

premise or thesis of the case, from a marketing perspective.