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Global Marketing

Progress $25\%$

$()$ Mentoring Moment: Environmental Factors

As firms look overseas for opportunities, they must evaluate the global marketing environment before deciding whether or not to go global. The global marketing environment is complex and dynamic; therefore, a careful review of all types of factors must be completed.

Drag each description to the appropriate environmental factor. When you have categorized all the items, click the Submit button.

Among European countries, Turkey currently ranks first in income inequality. Income inequality captures the difference between high$-$income and low$-$income households.

China has very few existing coffee houses, and even fewer who serve an American$-$style coffee experience.

Australia is often ranked as the world's most stable country due, in part, to the ease of doing business in

Cultural

Chinese consumers drink tea for a number of occasions including drinking tea at weddings and preparing tea for elders as a sign of respect.

Economic

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Political$-$Regulatory

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