Google Display Ads is an advertising platform offered by Google that allows businesses to reach their target audience through visually appealing display ads across various websites and apps. What is so interesting about this platform is the fact that anyone can use it$,$ making it beneficial for startups or companies without much capital. Further, it offers a wide range of targeting options, such as demographic, interest$-$based, and remarketing targeting, which help businesses effectively reach their desired audience. Additionally, Google Display Ads provides various ad formats, including static images, animated images, and video ads, giving businesses the flexibility to create engaging and interactive ads. The platform also offers performance tracking and reporting tools, enabling businesses to monitor the effectiveness of their ads and make data$-$driven decisions for optimization. Overall, Google Display Ads is a powerful tool for businesses to increase brand awareness, drive website traffic, and generate leads by reaching their target audience with visually appealing and targeted display ads.