Google is considering investing in a new data analytics platform. The development and implementation costs are estimated at $1 billion, with annual maintenance costs of $100 million. Google expects the platform to generate $500 million in annual subscription revenue.

Requirements:

• Structure the costs and revenue projections in a paragraph format.
• Calculate the total initial investment and annual maintenance costs.
• Determine the ROI and payback period for the data analytics platform.
• Analyze the scalability and market potential of the new platform.
• Discuss the strategic advantages of expanding Google's data analytics capabilities.
• Recommend customer acquisition strategies and pricing models for the platform.