Grade: 16 Marks (counts towards your "Marketing Reflections" = 15% of final grade) Chapter 8 - Developing New Products Assignment Objectives The purpose of the Marketing Research reflection is to: 1. Allow students to apply the concepts of Product Life Cycle and Adoption of Innovation Assignment Overview This assignment counts towards your "Marketing Reflections" mark. In this "reflection" you will apply the concepts of Product Life Cycle and Adoption of Innovation to an emerging technology. Assignment Instructions: So, you think 3D HD is cool...wait until you get your hands on a holographic projector (HP)! Holographic projectors are currently in the Development Stage of the Product Life Cycle (PLC - Exhibit 8.7A) getting ready to launch and enter the Introductory Stage. 1. Describe the key characteristics of each stage of the PLC that HP will move through. (Describe in terms of sales, profits, typical consumers, competition and the 4 P's.) 2. List and describe the factors that influence the adoption of new innovations and describe what HP manufacturers could do to speed up adoption of the technology. (Exhibit 8.3) 3. Keep your response to a maximum 250 words and post to the submission site in PDF format using the correct filename format described in the Course Presentation e.g. Last Name, First Name - Assignment Name; Tracey, Neil - Reflection 7b. (note this reflection will be submitted rather than posted to a forum for discussion)