Marketing Reflection 2a - Growth Strategies Module 2a - Chapter 2 Reflection Grade: 16 Marks (counts towards your "Marketing Reflections" = 15% of final grade) Chapter 2 - Developing Marketing Strategies and a Marketing Plan Assignment Objectives The purpose of this assignment is to: 1. Allow you to demonstrate your understanding of the 4 common growth strategies (Ansoff's Growth Matrix) that an organization might pursue. 2. Allow you to examine and evaluate growth strategies proposed by your peers. 3. Give you the opportunity to interact with your peers in discussing and evaluating the proposed growth strategies Assignment Overview This assignment counts towards your "Marketing Reflections" mark. Choose one of the companies listed below and complete the Ansoft's Growth Strategies Matrix (Exhibit 2.10 in your textbook) for that organization. Provide a brief explanation for each strategy in each quadrant. For example, if you selected Tim Hortons you might suggest the following strategies Assignment Instructions: 1. Select a company from the list below (if there is a different company you would like to use, feel free, just make sure it is one that most students will know something about) Tim Hortons Tesla Coca Cola Walmart Apple Samsung Disney Best Buy McDonald's 2. Complete the growth strategies matrix with your rationale. Be sure to create the matrix similar to the example provided 3. Post your matrix to the Moodle forum 4. Post comments on 3 other student posts. Do you have other suggestions for the company they have selected