Marketing Reflection 3 - KPU SWOT Analysis Module 3 - Chapter 3 Reflection Grade: 16 Marks (counts towards your "Marketing Reflections" = 15% of final grade) Chapter 3 - Analyzing the Marketing Environment Assignment Objectives The purpose of this reflection assignment is to: 1. Demonstrate your understanding of external and Internal marketing environments. 2. Construct a SWOT analysis using your environmental analysis Assignment Overview This assignment counts towards your "Marketing Reflections" mark. Use the links below to analyse KPU's external and internal marketing environments. Develop a SWOT analysis for KPU listing at least one item per quadrant -Leone Strength, one Weakness, one Opportunity and one Threat. Review and comment on the posts of at least 3 other students. For more information on Environmental Analysis and developing your SWOT chart watch this short video. Assignment Instructions: 1. Use the links below to conduct some online research on KPU. NOTE: you are not restricted to the links below) ie, you may use additional links but it is expected you will use at least the links below. 2. in 250 words or less Develop a SWOT analysis/chart (as below) with at least 1 item for each quadrant - e.g2 Strength, 1 Weakness, 2 Opportunity, and 1 Threat. Strengths Weaknesses Opportunities Threats 3. Share your thoughts on the "Analyzing the Marketing Environment forum 4. Be sure to cite your sources using in text citation and a properly formatted (APA) table of references (not included in the word count) 5. Feel free to collaborate with others in the class to develop your SWOT analysis. 6. Review other student posts and comment on some of those posts. Do you agree/disagree? Why/Why not? Grading Rubric