Green Marketing: Elevation Outdoor Co$.$

Elevation Outdoor Co$.$ is a brand that carries outdoor clothing and gear. The company prides itself in engaging in environmental activism and creating sustainable products. While the company is not $100\%$ sustainable, it is always making strides to improve the longevity of its products and reduce its carbon footprint through more eco$-$friendly production practices.

In this chapter, you learned about what brands engaging in green marketing typically do$.$ This includes:

$1.$ Developing products whose production, use, or disposal is less harmful to the environment than the traditional versions of the product

$2.$ Developing products that have a positive impact on the environment

$3.$ Tying the purchase of a product to an environmental organization or event.

It is important to understand green marketing strategies and tactics as more and more consumers have expressed an increasing concern for the environment and have shown that they support brands that engage in environmentally friendly practices.

Read each statement. Select the green marketing activity that best represents the activity or initiative taken by Elevation Outdoor Co$..$

Options:

Developing products whose production, use, or disposal is less harmful to the environment than the traditional versions of the product.

Developing products that have a positive impact on the environment. Tying the purchase of a product to an environmental organization or event.

$1.$ Elevation Outdoor Co$.$ dedicates $2\%$ of its yearly sales to preserving or restoring the natural environment.

$2.$ Elevation Outdoor Co$.$ develops a pair of hiking boots with soles made of recycled cork and algae.

$3.$ Elevation Outdoor Co$.$ develops water bottles that can be used on hikes that, once they are finished being used, are biodegradable, meaning that they disintegrate once taken to the landfill.

$4.$ Elevation Outdoor Co$.$ develops pants for hiking on hot days that cool you down. The company uses materials extracted from sustainably grown fiber crops to construct the pants.

$5.$ Elevation Outdoor Co$.$ ships its products to customers in boxes that can be planted since the boxes are filled with hundreds of tree seeds.

$6.$ When a customer buys a clothing item from Elevation Outdoor Co$.,$ the company donates $$1$ to an organization that helps save honeybees.