Group Research Project Guidelines Preliminary Report - Due Week 11 - 10% Objective: This research project will help to demonstrate understanding of different concepts of international trade. Choose any MNE or a business giant trading globally such as Google, P&G, GE, PepsiCo, Facebook, Amazon or any international company of your choice. Addressing the following questions through secondary research: Which is the local/ domestic market chosen by the specific company? History relating to how and when it entered the global market Assessing and analysing the opportunities and risks for domestic and international market Explaining about the role of formal institutions such as -politics, law, and economic system of the country where the company/organization is trading, addressing any political, legal or economic differences/challenges in different countries of operations Discussing the role of informal systems such as culture, ethics and norms addressing the differences/challenges in countries where the business is operated. Response to the ethical challenges (Strategies adopted e.g., Reactive, proactive, defensive, or accommodative) VRIO analysis of the specific firm with detailed explanation (Resources and Capabilities) Explaining the trade barriers such as quotas, tariffs specific to that product/industry in which the company is operating Detailed analysis explaining about what contributes/determines the success and failure of the firm export around the globe (why do you consider it as a successful company in international market)

Preliminary Report Guideline The preliminary report is a blueprint of the final report. A brief report is to be written explaining about each head mentioned under the guidelines for the selected company. Introduction of the company and its trade activities in international markets History and review Analysis of risks and opportunities and VRIO analysis Role and Challenges relating to Formal and Informal Institution Solutions to the challenges addressed in previous point Barriers specific to the company Summary and Conclusion References in APA style (APA 7th Edition https://apastyle.apa.org/ ) The idea to write preliminary report is to mention about how each point will be addressed in the final report. Rubric

should cover the following:

Introduction

Vision

Mission

Company

Analysis

Current Market Situation

Objectives

Human Resource Planning

Financial Planning

Marketing Mix

Revenue Model

Segmentation

Implementation and Control

Action Program

Way ahead