Question: Grouping potential tourism customers based on objective characteristics such as gender, age, ethnicity, occupation, education level, income, household size, and family situation is called........................................... a

Grouping potential tourism customers based on objective characteristics such as gender, age, ethnicity, occupation, education
level, income, household size, and family situation is called...........................................
a) Geographic segmentation
b) Demographic segmentation
c) Psychographic segmentation
d) Product-related segmentation
e) Service quality segmentation

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!