Question: Grouping potential tourism customers based on objective characteristics such as gender, age, ethnicity, occupation, education level, income, household size, and family situation is called........................................... a
Grouping potential tourism customers based on objective characteristics such as gender, age, ethnicity, occupation, education
level, income, household size, and family situation is called...........................................
a Geographic segmentation
b Demographic segmentation
c Psychographic segmentation
d Productrelated segmentation
e Service quality segmentation
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