Guerrilla marketing consists of atypical forms of promotion and a great way to cut through all the
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Guerrilla marketing consists of atypical forms of promotion and a great way to cut through all the advertising clutter around us. Examples of guerrilla marketing you might have noticed in USA include graffiti mural art, full bus wraps, and MTA turnstile ads.
1) What is the display promoting and who do you think is the intended target consumer?
2) What core message is the marketing trying to send to its target audience?
3) Did you find this form of marketing particularly impactful and why or why not?
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Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
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