Guidance for Assignment # $1$

$$ Since this slide presentation is an overview of the marketing plan comprising Assignment # $2,$ familiarize yourself with Assignment # $2$ and address the major marketing topics identified in its marking$-$rubric as part of the slide presentation.

$$ Clarify the immediate buying market for your product $$ end consumers, or distributors$/$retailers$.$

$$ Attempt to estimate and describe your target market in both qualitative and quantitative terms $($estimated number of buyers, how much they spend on the product type, dollar value of entire market expenditures, market share you believe your business can acquire$).$

$$ Identify competitors, and characteristics of their presence in the market.

$$ If your business is a manufacturer, your marketing plan may need to address stimulating product demand by end consumers, while also developing the interest of distributors and retailers to carry the product.