Guidelines 1) Don't copy and paste the same answer 2) please thoroughly read the question 3) Give answer appropriately to the case 4) New startup company 5) Detailed explanation on a) Developing a new Idea (6 marks ) b) The market - competitive Landscape Analysis (3 marks ) c) Pitching and Testing (3 marks ) d) Product and Pitch (2 marks) e) The Team (2 marks) f) Branding ( 2 marks) 6) Don't just write the theory of these 7 factors , imagine that you are a Entrepreneur ,You are going to start a new startup ,what would you like to do in that company based on these factors 7) Total assignment cost 20 marks .so I'm expecting a massive detailed content 8) And also please include important points ,so that it can help me to make ppt 9) The case is about a disruptive idea development for India's new unicorn.so please avoid theories 10) Before attempting the assignment ,have a clear idea about the topic " Testing and developing a new idea from concept through prototyping"

Creating a Digital Business: A case for disruptive idea development for India's next unicorn Please use your learnings from the course giving detailed elaborations on: 1. Developing the business idea 2. The market - Competitive Landscape Analysis 3. Pitching and Testing 4. Product and Pitch 5. The Team 6. Networks 7. Branding Assessment Objective The goal is to share the case of a new-age company that is looking to push boundaries in internet-related business areas and conventional wisdom of how ideas are curated and discussed on modern platforms. The aspirations of the leadership team to increase the thoughtfulness and tone of online discussion and discovery are balanced with the realities of the environment of the digital business world. How a well-developed and astute part of a business plan works to challenge conventional wisdom through conscious thinking hats to achieve a vision is at the forefront of issues with which students must wrestle while considering the strategic options confronting the brand and the business organization objectives and growth plans. a Before attempting the assessment have a clear understanding of the concepts like testing and developing an idea from concept through prototyping The case is about a disruptive idea development for India's next unicorn o Your answers should be well thought- through, add value to the topic and have originality. o You should refrain from posting any definitions of theories & concepts o Give bibliography with links