Guidelines:

Impact Statement: What impact or change do you want to see?

The Problem Being Solved: What is the problem being solved, and when does the problem occur?

The Logic: How will your idea address the problem being solved? Explain the high$-$level logic.

The Users: Who will benefit from your idea?

Value for the users: How would the users benefit assuming successful implementation of the idea?

Value for the business: How would the company get value assuming successful implementation of the idea?

Big Unknowns: What are the big uncertainties that need to be handled?

Idea Title: Give a name that reflects the essence of your idea.