Hart's, a large discount store with locations across the Unites States would like to add pharmacies to their stores. Marketers at the company would like to research if consumers would be receptive to the pharmacies if Hart's were to add them. They begin their research by looking at the company's internal data. What problem might marketers from Hart's encounter with the internal data?

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Marketers at Harts may encounter several potential problems when looking at the companys internal da... View the full answer