Imagine that you have been hired as a marketing research consultant for a company launching a...
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Imagine that you have been hired as a marketing research consultant for a company launching a new line of organic snacks. The company is seeking to understand the target market, their preferences, and their willingness to pay for these products. a) Design a comprehensive marketing research plan to gather the necessary information, outlining the objectives, research questions, and hypotheses to be stated. b) Discuss the data collection methods you would recommend for this research, including both primary and secondary sources, and justify your choices. c) Explain how you would analyze and interpret the collected data to generate actionable insights for the company,and describe how these insights could be used to inform strategies and tactics. Imagine that you have been hired as a marketing research consultant for a company launching a new line of organic snacks. The company is seeking to understand the target market, their preferences, and their willingness to pay for these products. a) Design a comprehensive marketing research plan to gather the necessary information, outlining the objectives, research questions, and hypotheses to be stated. b) Discuss the data collection methods you would recommend for this research, including both primary and secondary sources, and justify your choices. c) Explain how you would analyze and interpret the collected data to generate actionable insights for the company,and describe how these insights could be used to inform strategies and tactics.
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a Marketing Research Plan Objectives 1 To identify and understand the target market for organic snacks 2 To assess consumer preferences and purchasing behavior regarding organic snacks 3 To determine ... View the full answer
Related Book For
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
Posted Date:
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