Question: hat differentiates a blue ocean strategy from a red ocean strategy? Competing in an existing market space Creating uncontested market space and breaking the value
hat differentiates a blue ocean strategy from a red ocean strategy?
Competing in an existing market space
Creating uncontested market space and breaking the valuecost tradeoff
Beating the competition at current market standards
Aligning activities with industrystandard differentiation
Exploiting existing demand through cost leadership
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