Please "reply" to this posting with 150+ words in length and contain more than "Good answer" and "I agree" types of responses. They should advance the discussion by incorporating new ideas, personal experiences, or applying concepts from the week's readings. Please meet word count requirements before including direct quotes.

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Blue ocean strategy is applicable in a digital economy since it provides a blue print for enhanced market success. A blue ocean strategy denotes the concurrent pursuit of low cost and differentiation to generate new demand and uncover a new market space (Kim & Mauborgne, 2017). Essentially, this strategy focuses on combining these two models; low cost and differentiation with the aim of creating a novel market and generating demand. It is a foolproof approach towards enhancing market success by applying two concurrent models. It focuses on creating and seizing unchallenged market space. This also makes the competition inapt. This strategy is based on the premise that industry structure and market boundaries are not a standard. Therefore, they can be remodeled by the beliefs and actions of sector players. It produces the highest level of market and industry success since it generates competitive advantage. It concentrates on building a strong market presence and share through creating uncontested market space. This is directly related to making competition irrelevant through pursuing all market space. Through this strategy an organization accesses enhanced market success and presence and can command industry control. It surpasses all market competition by creating a new demand and covering new market space. This is a vital strategy in a digital economy since there are myriad options for innovation and the competition is intense. Instead of focusing on competing with rivals, a firm concentrates in creating uncontested market specie leading to rivals becoming obsolete.

An example of a blue ocean strategy in a digital economy is Nintendo, computer games giant. This is the first instance of blue ocean strategy. The computer game was known as the Nintendo Wii. It was established in 2006 underpinned by value innovation (Yonder, 2023). The underlying code of blue ocean strategy manifested in this innovation is the concurrent use of differentiation and low cost.