Have I explained Pricing Objectives?

Our competitor is Treezero, a company who produces sugarcane waste into paper, which is located in Atlanta, Georgia. We are using this company as a guide for Shugar Cane Company's costs to produce paper, yet we know that our prices will be less because we are in the same area as the sugar cane producing plants in the Florida Everglades.I reviewed information from Staples and the price for a ream of our competitors' sugarcane waste paper is $62.99. In addition, I used the information from an article written by Ryan Carniato, Shariful Islam, Chun-Jiun Wang, Wilson Yeung, An Investigation into Sugar Cane versus Wood Fiber Paper, UBC Social Ecological Economic Development Studies (SEEDS) Student Report, which states that in 2010 the cost of a ream of bagasse paper was $4.50, minus transportation and freight fees, and the cost of wood pulp paper was $4.00. Due to the paper using 2010 costs, we had to adjust the exchange rate between Canada and the United States dollars. In 2010, the United States dollar was worth .9543 cents on June 1, 2010. Therefore, in US dollars bagasse paper was worth 3.82, and wood pulp paper was worth $4.29 per ream. A ream of paper has five thousand sheets, so our competitors' paper at that time was less than one cent, and wood pulp paper per sheet was less than one cent. These prices reflect Canadian costs not US costs. The purchase price of Hammermill paper in 2010 was $23.99 in the United States.