Having a flat battery in a mobile phone, tablet or laptop is exceedingly frustrating for anyone. But so is being bored and having nothing to do with your hands. Or needing to make a decision. The solution to all these is the fidget charger. Not only does it provide the cables necessary to charge any device,but it also lets you fidget and make decisions!The estimated selling price is $40and it comes in a range of colours.

1.A phone charger. As a charger, it works on all devices, thus it is able to charge any device. Not only can one phone be used to charge another phone, it can also be used to charge a range of devices including smart watches, earbuds,phones and speakers.This way it can replace all other charging cables. The cable is about 20cm long and weighs 45g. When buying the fidget charger,the purchaser needs to choose between a lightning or a micro-usb charge ras it works on both Android and ios operating systems.

2.As a fidget deviceThe fidgeting part enables your brand to work creativelythe fidgeting is linked to the rolling ball that is in the charger; the texture on the surface providesgood feelings for your fingers. If you fidget, it helps you to control anxiety, eliminate stress and stop other bad habits.It has curved edges to make it easy to hang on your belt or put in your school bag

3.As a decision help Its a fun way to make decisions such as what drink to buyif you need to decide what to do, use the fidget charger to help you.It gives a yes/no answer, Positive responses from people who have tried the product in the past with some customers thanking the Fidget charger designers as they were more calm as they were not stressing about small decions.

QUESTION

There are a number of orientations that an organisation like those that make the fidget charger can use to direct their marketing activities.

1. One philosophy is a sales orientation. Assuming this is the philosophy used by the fidget charger, what would this mean for their marketing activities? (2)

2. How would this differ if they used a marketing orientation? (3)