Having now reflected on perception and the potential for different points of view, consider a situation when you have had to make a buying decision with at least one other person, when there was a difference of opinion on what product/brand would best meet your needs.

Why was there that difference?

How was it overcome?

Was the right decision made (all things considered)?

Make a post headed Perception of up to 250 words on your Consumer stories blog analysing the role played by perception in the buying decision in question. Suggest ways in which the marketing of the goods or services involved might address differences in perception.