Question: Hello I need help formulating a business strategy report on one parent company from the list. Assuming the role of General Manager for Kellogg's, assume
Hello
I need help formulating a business strategy report on one parent company from the list. Assuming the role of General Manager for Kellogg's, assume you are in charge of developing the strategy for the business unit selling products in various countries around the world. One of the issues I face is whether to employ a multidomestic strategy, a global strategy, or a transnational strategy. Making such a complex business decision can be challenging, but as a management strategist, my leadership and business acumen will help direct the company down the right path.
Using persuasive writing techniques to convince corporate leadership to fund an expansion initiative into a new international market that I have identified.
- Research the current state of Kellogg's in the international marketplace .
- Identify the markets in which Kellogg's currently operates.
- Report on the financial health of Kellogg's.
- Analyze the vision, mission, and value statements of Kellogg's . Explain and critique each statement. Explain the pro's and con's of each statement, and note any recommended improvements based on research.
- Conduct extensive research on the Eggo's to become familiar with it.
- Provide a brief synopsis of Eggo's.
- Provide details, noting important factors like the brand, product features and benefits, and other important marketing factors. Be thorough.
- Conduct research on a international market.
- Explain why you chose this market, and explain the strategic options the company has for entering this market.
- Explain why there is a need for Eggo's in your chosen international market.
- Explain the pro's and con's of entering your chosen international market.
- Based on an analysis of your chosen business unit, would a multidomestic strategy, a global strategy, or a transnational strategy be most appropriate if your company plans on expanding into this new market? Explain.
- Generally forecast the necessary resources your business unit will need to enter your chosen market (finances, capital assets, labor, logistics, etc.).
- Develop SMART goals that will drive your business unit to successfully enter your chosen international market.
- Determine if there are strategic advantages to global sourcing, production, and logistics of the products in your chosen business unit in relation to your chosen strategy?
- Is an alliance, joint venture, acquisition, or merger with foreign companies necessary from your chosen business unit to enter a foreign market? Explain.
- Identify and explain the value chain relationships between your chosen business unit and other business units within your chosen company.
- Explain how diversification strategies can produce cross-business strategic fit capable of delivering competitive advantage for your business unit.
- Evaluate your company's diversification strategy.
- Be sure to use headings and subheadings to show the flow of ideas and topics within your writing.
- Write in third person to develop your business report.
Use strategic management and leadership knowledge, skills, abilities, and behaviors you have acquired to help develop the framework for your strategic plan, and to deliver an informative and persuasive report to the corporate leadership of your chosen company.
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