Hello..

I need help with an assignment and develop the marketing plan of a company.I need to make a situation analysis and SWOT analysis.

More specifically I am asked to " Analyse the marketing environment (internal and external audit) for the chosen brand. This should also encompass applying the relevant marketing theory and models. In undertaking this, you are expected to use varied secondary and primary sources to build an understanding of the marketing environment in different environments and cultures. Develop a SWOT analysis for this specific market.

This marketing analysis should ensure that you have an in-depth understanding of the marketing environment facing the chosen product in given market. You also have to ensure that the analysis undertaken allows the development of a marketing plan that aims to optimise the product's outlook." I have chosen a transation company called Speakt .

Its the first time I have to make a plan like that and I cant understand where I should start?For the internal analysis I need the 7ps of marketing mix? and swot analysis? and for the external I need Porters forces or Pestel analysis? And what kind of information do I need from the company?

Thank you